2012年7月31日星期二

The Most Famous Brand Gucci




As we all know, gucci is one of the most famous brand all over the world. In 1921, Gucci was found in Florence by Guccio Gucci. Nowadays, It has become the largest fashion group in Italy. The products of it contain fashion, leather, shoes, watches, tie, scarves, perfume, household articles, pet products and so on. Gucci fashion is always known for its elegant, luxury and sexy. It is the consumption favorite of rich high society as the symbol of the identity and wealth. Business community always love it for it is elegant as well as fashion.





The fashion trend changes rapidly. From the mid-1990s, there was little brand that can stir the fashion world. However, Gucci is defintely the hottest one of them. As well as other brands, after a period of low tide, Gucci gradually returned to the international mainstream. Actually, the historical development of Gucci is in early time. In 1988, the founder Guccio Gucci was fascinated in the nobility taste when he touched the celebrities in London.





From the beginning of the found in 1921, Gucci has been taking the aristocratic line with luxurious style and slightly tough masculinity. In 1947 Gucci bamboo bag with bamboo handle came into being. Then, the classic double-G logo with the initials of the founder was published. The canvas bag lined with red and green ribbons and related leather products gradually came out. The horse shoes with moccasin title ring, Flower Scarf designed for the Grace Kelly's often well received. Having Gucci has become a synbol of social position.





Since March 1994, Gucci has been the world's most influential super-heavy weight fashion brand. At the same time, it began to purchase the high quality brand among the global fashion industry. French Yves Saint Laurent and other classic brands have become a member of Gucci Group. In 1997, Gucci bought Swiss watch factory Severin Montres which had 23 years cooporation with it. Thus it can complete control of its clock business. In 1998, gucci was named as "European Company of the Year" by the European business news union for its good strategic vision, management and financial operations. In 1999, gucci formed strategic alliances with the Paris Spring, which let itself become the super fashion kingdom with all kinds of brands. Now, it is the largest fashion group in Italy. Today, Gucci stores are around the world, covering clothing, leather goods, jewelry and perfume and other kinds of products. Gucci brings a hot fashion around the world.


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